A man is lost in the desert. Ahead of him he sees something incredible, a soft drink vending machine. It must be a mirage. But what else is there to crawl towards? He drags himself over the dunes until he reaches the vending machine. It’s real! And in his pocket: exact change! He scans the selections eagerly. Then the terrible truth arrives—all the choices are Coke. But for many years the man has only drunk diet. Bitter, bitter, and feeling that life plays with him like an inexpensive toy he continues on his way.